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Saturday 26 May RNW - NEWS AND ANALYSIS FROM THE NETHERLANDS IN 10 LANGUAGES, WORLDWIDE 24/7 ON RADIO, TV AND ONLINE
Bas Teunissen's picture

Ferrari is too fast for Porsche and Mercedes

Published on : 30 March 2010 - 12:55pm | By Bas Teunissen (Photo: RNW)
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The Ferrari Exclusive FXX is a boy’s dream on wheels. It has made other automobile manufacturers stand up and take notice. Now Mercedes and Porsche are planning to develop their own peddle go-karts.


The peddle go-kart is a typical Dutch product. The child’s toy is said to have originally been invented in the Veluwe – a region with many forests and a popular tourist destination – as a means of transport for tourists.
 
The market leader, Berg Toys in Ede, is known for its blue limonite peddle go-kart with red wheels. Berg Toys’ best-selling model – the Ferrari FXX Exclusive – is now distributed worldwide. The model has a price tag of nearly 1,500 euros and sells particularly well in Germany, Russia, Japan and China.
 
The bright-red Ferrari FXX has light metal rims with extremely smooth tyres, aerodynamic spoilers, a leather sports wheel, no less than seven gear-changes, disc brakes and an onboard computer. Berg Toys says the model is suited for race-car drivers from five to 99 years of age.
 
Berg Toys’ managing director Leopold van Os says the super-de-luxe peddle go-kart has turned his company into a household name. “The Ferrari peddle go-kart has received a lot of attention, and this has not gone unnoticed.” Van Os says that slowly the roles have been reversed. “We no longer approach other car makers. They come to us.”
 

Discussion

michael33 8 February 2011 - 9:57pm

I am surprised to hear Ferrari builds such successful toy cars, i had no idea about this! I think it's a bit funny, when i hear about this brand usually i would think about their famous sport cars, not about so small cars. I wonder if i could find one of these cars for sale Philadelphia, my son would love one.

Kent Julye 29 October 2011 - 4:56am / Philadelphia, PA, U.S.A.

Michael 33,

BERG Toys Pedal Go-carts are NOW here in Philadelphia! Berg Mid Atlantic LLC (www.bergmidatlantic.com) is marketing, promoting and selling BERG Toys in the metro Philadelphia area. We have had a number of promotional events around the Delaware valley. Like us on facebook - www.facebook.com/bergmidatlanticllc.

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