"I run a Dutch riding store in Canada," says 44-year-old Hans Rongen. "The only difference is that my round is a bit bigger than in Holland: 700 kilometres wide and 900 kilometres long". Hans has been doing this for the past two years. He emigrated to Canada and worked as a lorry driver but, because of a downturn in the economy, he lost his job. The owner of Dutch Truck, Gerry Bloem, asked him to drive the store.

Bloem launched Dutch Truck in the 1970s. It wasn't cost-effective to have a stationary Dutch store on Canada's east coast. "People live too far away from each other. They're not going to drive hundreds of kilometres to buy some cheese. If you want to sell it to them, you have go see them."

Despite the rise of the internet, Dutch Truck still turns a profit. "We buy wholesale," he says, "and we sell our products at a lower price than internet stores."

The customers are all satisfied. "It's expensive, but it's delicious," says Margie de Graaf, who has lived in Canada since 1980. "It has the taste and feel of the Netherlands."