The breast cancer charity, Pink Ribbon, is relatively new in the Netherlands. A Dutch branch of the international campaign was set up 5 years ago and has raised over 20 million euros, thanks in part to the sale of pink products, such as pink telephones or pink vacuum cleaners. A percentage of the proceeds is donated to Pink Ribbon.

To raise awareness about breast cancer, Pink Ribbon has also promoted several publicity stunts, such as the Breast Memory game, a tit race and a cleavage competition. Pink Ribbon says these events are often thought up by breast cancer patients themselves, but a Dutch current affairs programme, Nieuwsuur, has revealed that this is not true.

What's even more serious is that Pink Ribbon claims that it devotes 15% of its funds to breast cancer research. But the only year that Pink Ribbon gave money to research projects was in 2008. Since then, the organisation hasn't funded any further research, something that angers some breast cancer patients.