The Dutch Central Museum is presenting the first large-scale exhibition in the Netherlands devoted to blue jeans. The trousers were devised by the Strauss Brothers in San Francisco. The sturdy pants, reinforced with rivets, were first worn by miners in the California gold rush.
Since then, jeans have become an iconic street symbol around the world. The Dutch are addicted to the trousers, buying on average at least two pairs a year. And earlier this year, the Netherlands inaugurated its first and only school devoted exclusively to designing jeans.