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Congratulations for the wonderful public service message, very timely and could help save lives for years to come.
Nevertheless, the article and video were far less informative and helpful than they could have been in the number of words allotted. You helped me to become more aware of the issue, yes, and you made me happy that some other people are being educated about what to do. But you gave me very little information about what I should do if it happens. Maybe that was not your intention -- maybe this was a story about a cool practical lesson some kids got, and maybe you never intended it as a public service educational announcement. So, okay, fair enough. But I would have really liked it, had you been more educational.
One thing you did tell me -- when to swim towards light, and when to swim towards dark -- that sounds important. Unfortunately, you didn't explain WHY the rule about snow on the ice works. So it'll be hard for me to remember, logically. I can just imagine myself swimming beneath the ice in 10 years, thinking, "now, was there snow on the ice today? Hhhmmmm, so does that mean I should swim towards the light, or towards the dark? Hhhmmmmm...."
But you did successfully motivate me to search the internet for other, more informative videos and advice about what to do if someone falls through the ice. So, thanks.