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It's not usual that Kathy (and Kitty) has orange background. Orange, red, blue or whatever, Sanrio characters don't use such primary vivid colors, which are not Japanese taste. The photo appeared on RNW and other Dutch news is meant to make an impression of how similar they are. Why Kitty and her friends are so popular is not just the design of characters, but rather a set of images and stories, as well as Sanrio's marketing technique. I'm afraid but the reputation of Dick Bruna is rapidly going down in Japan, though we are not necessarily for Sanrio.