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Tuesday 29 July  
Love Matters Kenya
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Hilversum, Netherlands
Hilversum, Netherlands

RNW launches Love Matters in Kenya

Published on : 8 June 2013 - 1:47pm | By Themes Desk ((C) RNW)
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My heart’s broken, will I ever be able to love again? ... If I’ve only had oral sex am I still a virgin? ... Is it true that using contraception can make me infertile? Everyone has questions about love, sex and relationships, especially young people. With its Love Matters project, RNW is trying to ensure that answers to those questions are just a click away.

Love Matters is a series of web, mobile and social media sites that provide information and news on
sexuality and sexual health for 18-30 year olds. The project has already established sites in English, Hindi and Spanish. Today sees the launch of our new Africa site, Love Matters Kenya.

Straight-talking
The aim of the project is to break through the taboos that surround sex and love in many of RNW’s target countries, and to provide reliable and sex-positive information free of prejudice, scare tactics and euphemistic language .

The sexual and reproductive decisions made by young people can have an enormous impact on their own quality of life and their place in society. If they have access to comprehensive sexual health information, which includes positive information on sexual pleasure and relationship satisfaction, they are more likely to make informed decisions and have safer and healthier sex.

Tailor-made
Love Matters Kenya features tips and wisdom from local sex experts, bloggers and journalists, Valentine Njoroge, the country’s premier sex advice columnist, will be writing a weekly column ‘Valentine, On Call’ in which she’ll answer readers’ questions. There’s also an interactive map of principal sexual health clinics in Kenya’s major cities. Each week, a selection of Love Matters’ stories will also be printed in Kenya’s major newspaper The Weekend Star.

While much of the sexual health information contained on the sites is the same for all regions, on-going research ensures that other resource topics, news and feature stories are tailored to suit the needs of different locations and cultures. RNW is currently developing Love Matters sites in Chinese and Arabic.

 

Discussion

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