Even in the remotest parts of the world you can usually find a shop that sells Coca-Cola. So why is it then that fizzy drinks can reach parts of the world where medicines can’t?
Simon Berry, founder of Cola Life, talks about his campaign to distribute life-saving medicines contained in small pods that fit between Coke bottles which are transported around Africa. Is this potentially a small idea with a big impact?
Video - Simon Berry explains the AidPod concept at a TEDx event, Berlin
This story was taken from the current edition of Earth Beat - Small things
Click image for slideshow
Bookmark/Search this post with:
Email this Article
Printer-friendly version
It is a great idea! And surprisingly, I have seen it in practice that poor people do have money to buy colas, fried foods and addictive substances, but do not have money to buy medicines,school books etc. Health and education is not a priority, satisfying the palate is!
Because moving medical supplies isn't nearly as profitable as selling Coca-Cola. It always seems to come down to the same unethical, immoral question: what is in it for me???
Post new comment
Please be reminded all comments must be in English, short and to the point - guideline 250 words. Abusive and inappropriate comments will be removed.