A German brewery has won its battle to market a beer called F**king Hell. The European Union's OHIM trademarks agency initially rejected the name because of its sexual connotation.
That decision has now been overruled in the OHIM's appeals procedure. The brewery defended its choice of name pointing out that 'hell' in German means 'pale' and refers to light-coloured ale. It also argued that the beer is produced in F**king, a village in Austria.
It is a popular destination with British tourists, who enjoy being photographed in front of the traffic sign on which the village's name is printed. A few years ago a referendum was held to decide whether or not to change the village's name because of all of the problems with tourists, but in the end residents voted to keep the name unchanged.
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Fucking hell, I want this Fucking beer.
Why all this nonsense with "F**king"? Just spell it out. For one thing, the name of the original Austrian town doesn't mean anything dirty, it comes from some guy called Lord Focko. For another, you've already spelled it out in that picture with the road sign, so what's the point in censoring it in other places?
Justin Bieber is a 25 year old Jurassic woman from Meienfeld, Jura, Switzerland, and she is married to Ralph F**king from F**king, Austria, on th border to Jura, Switzerland.
I’ve always wanted to try beer can chicken. It seems like such a fun and creative idea. After seeing your chicken, I’m definitely trying it!
Did anyone see how many F**king roads there are around F**king? You would need a good F**king map to navigate the F**king roads. There is even a F**king dead-end. How old are you when you reach the end of F**king?
I've always thought Fucking should enter into a sister-city relationship with the Swiss town of Bitsch. There is also a noble family with the title "zu Fucking"; and Fucker is a legitimate Austrian last name.
and can you drink as much as you want free of charge , so long as you can hold it all in until you get to the town of Pissen. There you must then let yourself get photgraphed in front of the town sign while relieving yourself.
Did you notice that the neighbour village is called "Wank"? F**king urges Wank to make the best out of it! :)
Well, the catchis that there is NO brewery in the Austrian village called F**king, and local authorities have never heard of any plan to establish one there. FAct is it would be legal to produce it elsewhere, without the village geting anything in return. Oh, and Hell refers, in bavaria, tu a pale-coloured lager, not a pale coloured ale. Different type of fermentation, different type of yeast, different product...
Asking directions while on the road: excuse me, but could you tell me the fastest way to get from Kissing to F*cking? I'd like to by-pass Fondling, if at all possible.
Sorry, the is no Fondling to bypass between Kissing and F*cking. There is Petting, however!
How sweet would it be to be the mayor of F*cking? if you were the f**king mayor then you wouldn't have to be worried about being harassed by the f**king police. I hear they're real dicks.
I live in F**king hell in New York been married 26 years, kid is a pain in my ass who needs to be in Austiria?
If served mixed with Tomato juice, would it be called a "bloody f**king hell?"
what he said Anonymous 29 March 2010 - 7:03pm I don't care if it's true or not, I want a beer called F**king Hell, that's badass!
I don't care if it's true or not, I want a beer called f**king hell, that's badass!
How is this "a German beer" or "a German brewery" if the brewery is in F***ing, Austria?
The trademark application was indeed filed by two German individuals with Berlin addresses. It is not limited to beer, and in fact does not claim the existence of any actual product. So the report overstates what happened. There is no such beer at this stage.
You don't really expect the Dutch to know the difference, do you? Besides, it COULD be a German company which owns the plant in F**king. Or else it's just an urban legend.
Deusches Bier can also simply mean ale/beer brewed according to German rules/customs. Austrian brewers may follow e.g. the German or the Czech (Pilsen) tradition.
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