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Tuesday 23 December  
German beer can call itself F**king Hell
News Desk's picture
Fucking Hell, Germany
Fucking Hell, Germany

German beer can call itself F**king Hell

Published on : 19 March 2010 - 3:41pm | By RNW News Desk (Photo: Wikipedia)
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A German brewery has won its battle to market a beer called F**king Hell. The European Union's OHIM trademarks agency initially rejected the name because of its sexual connotation.

That decision has now been overruled in the OHIM's appeals procedure. The brewery defended its choice of name pointing out that 'hell' in German means 'pale' and refers to light-coloured ale. It also argued that the beer is produced in F**king, a village in Austria.

It is a popular destination with British tourists, who enjoy being photographed in front of the traffic sign on which the village's name is printed. A few years ago a referendum was held to decide whether or not to change the village's name because of all of the problems with tourists, but in the end residents voted to keep the name unchanged. 



Anonymous 17 January 2012 - 2:14am

Fucking hell, I want this Fucking beer.

Anonymous 31 October 2010 - 8:03pm / Finland

Why all this nonsense with "F**king"? Just spell it out. For one thing, the name of the original Austrian town doesn't mean anything dirty, it comes from some guy called Lord Focko. For another, you've already spelled it out in that picture with the road sign, so what's the point in censoring it in other places?

Koppa Dasao 30 August 2010 - 1:43pm

Justin Bieber is a 25 year old Jurassic woman from Meienfeld, Jura, Switzerland, and she is married to Ralph F**king from F**king, Austria, on th border to Jura, Switzerland.

Print koozies 9 June 2010 - 3:33am / United State

I’ve always wanted to try beer can chicken. It seems like such a fun and creative idea. After seeing your chicken, I’m definitely trying it!

sTuBBy 17 May 2010 - 6:00pm / USA

Did anyone see how many F**king roads there are around F**king? You would need a good F**king map to navigate the F**king roads. There is even a F**king dead-end. How old are you when you reach the end of F**king?

Anonymous 16 April 2010 - 6:16pm / Austria

I've always thought Fucking should enter into a sister-city relationship with the Swiss town of Bitsch. There is also a noble family with the title "zu Fucking"; and Fucker is a legitimate Austrian last name.

Anonymous 3 April 2010 - 9:04pm / canada, eh?

and can you drink as much as you want free of charge , so long as you can hold it all in until you get to the town of Pissen. There you must then let yourself get photgraphed in front of the town sign while relieving yourself.

Lars 2 April 2010 - 4:45pm

Did you notice that the neighbour village is called "Wank"? F**king urges Wank to make the best out of it! :)

Laurent Mousson 2 April 2010 - 12:01am

Well, the catchis that there is NO brewery in the Austrian village called F**king, and local authorities have never heard of any plan to establish one there. FAct is it would be legal to produce it elsewhere, without the village geting anything in return. Oh, and Hell refers, in bavaria, tu a pale-coloured lager, not a pale coloured ale. Different type of fermentation, different type of yeast, different product...

Anonymous 30 March 2010 - 10:47pm

Asking directions while on the road: excuse me, but could you tell me the fastest way to get from Kissing to F*cking? I'd like to by-pass Fondling, if at all possible.

Anonymous 19 April 2010 - 8:55pm

Sorry, the is no Fondling to bypass between Kissing and F*cking. There is Petting, however!

Anonymous 5 June 2014 - 7:57pm / Czech Republic

There is also a place called Wank in Bavaria.

Anonymous 30 March 2010 - 8:03pm

How sweet would it be to be the mayor of F*cking? if you were the f**king mayor then you wouldn't have to be worried about being harassed by the f**king police. I hear they're real dicks.

Big Tony from Brooklyn 30 March 2010 - 6:13pm

I live in F**king hell in New York been married 26 years, kid is a pain in my ass who needs to be in Austiria?

Aardvark 30 March 2010 - 7:43am

If served mixed with Tomato juice, would it be called a "bloody f**king hell?"

Anonymous 30 March 2010 - 7:10am

what he said Anonymous 29 March 2010 - 7:03pm I don't care if it's true or not, I want a beer called F**king Hell, that's badass!

Anonymous 29 March 2010 - 6:03pm

I don't care if it's true or not, I want a beer called f**king hell, that's badass!

Anonymous 28 March 2010 - 8:59pm

How is this "a German beer" or "a German brewery" if the brewery is in F***ing, Austria?

Wolf Paul 28 March 2010 - 11:24pm / Austria

The trademark application was indeed filed by two German individuals with Berlin addresses. It is not limited to beer, and in fact does not claim the existence of any actual product. So the report overstates what happened. There is no such beer at this stage.

Wolf Paul 28 March 2010 - 11:09pm

You don't really expect the Dutch to know the difference, do you? Besides, it COULD be a German company which owns the plant in F**king. Or else it's just an urban legend.

Harmod Jørgenson 30 March 2010 - 1:39pm / Germany

Deusches Bier can also simply mean ale/beer brewed according to German rules/customs. Austrian brewers may follow e.g. the German or the Czech (Pilsen) tradition.

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