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Sunday 21 December  
Obesity in Mexico
Alejandro Pintamalli's picture
Hilversum, Netherlands
Hilversum, Netherlands

The coca-colization of Mexico

Published on : 11 November 2012 - 9:52am | By Alejandro Pintamalli ((C) Gordos)
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“It is a strange drink because it’s black. I like it more than other soft drinks”, says a teenager in a fast food restaurant in Mexico City, sipping from a cola drink. A girl next to him says: “The very first thing I do when I get up in the morning is take a soda from the fridge”.

Mexico is the world’s fattest country. Figures from the Organisation for Economic Cooperation and Development (OECD) show that more Mexicans are obese than in any other country. Consumption of soda and carbonated drinks, together with fast food, are a major contributing factor in this growing obesity epidemic.

The numbers are terrifying. According to Alejandro Calviño, president of ‘El Poder del Consumidor’ (The Power of the Consumer), “excess weight and obesity are the cause of the most prevalent life-threatening diseases in Mexico”. An estimated 70% of Mexican adults are overweight or obese - one in three women and one in men. Mexico is also the country with the highest number of children between 5 and 11 years who are overweight.

“It is not a problem of aesthetics; it's a problem of public health because the death rate as a consequence of diabetes is 80 per 100.000 inhabitants. This causes very high costs that the Government is not able to deal with”, says Calviño.

Vitamin T vs. fast food
At this point, obesity and excess weight have taken on epidemic proportions, and they are propelled by a flood of adversting of un-healthy products. Making matters worse, healthy food is more expensive. Young people, who are most inclined to adopt bad eating habits, spend many hours a day watching television and ‘consuming’ the advertising, while eating their pizzas and drinking their sodas, “an explosive combination”, says Calviño.

Between 11 and 12 % of the world’s production of Coca Cola goes to Mexico, leading Olivier De Schutter, the UN Special Rapporteur on the Right to Food, to condemn the ‘coca-colization of diets’ in Mexico.
Alejandro Calviño adds that moderate consumption of Mexico’s ‘Vitamin T’ - tacos, tortillas, tamales and tequila - is not the problem but, “obesity is caused by a change in eating habits and the introduction of highly processed food”.



toko alat bantu wanita 16 December 2014 - 1:35pm

sedia alat bantu seks untuk pria dan wanita, terdapat beberapa macam pilihan alat seks wanita dan alat bantu seksual untuk pria.mexico

andik4004 26 September 2014 - 8:09am / France

Them word is extraordinary also I am Harga Baja wf di jakarta
very successful with this website maintain authorship

éngel....... 22 November 2012 - 4:13pm / anywhere¿?

unfortunately,no one's want to live without drugs:::::::::::::éngel....?

Anonymous 18 November 2012 - 9:28pm / Belgium

Coca Cola and Pepsi are two of the many companies that fought against Prop 37 in California by spending millions against the labeling of foods that contain GMOs, so they may be worse than just being fattening.

Anonymous 15 November 2012 - 2:50pm / Mexico

Honestly, coke has been in Mexico for over 80 years, and vitamin t is a problem when the average Mexican ingests 1500 calories on a typical breakfast daily without a coke. 40% more fat than recommended according to government data is eaten in a typical diet. And there is no exercise taught in schools or amount 80% of the population, including kids. So easy to blame coke but culture and lack of exercise are bigger issues than soft drinks. Mexico needs holistic solutions not simple ways to vilify products.

Anonymous 12 November 2012 - 10:31pm / Lalaland

Many people speak Spanish. More than one can even imagine! I hope they'll all get the sense of my remark. Thanks for your comment.

Anonymous 11 November 2012 - 10:29pm / lalaland

This all leads unfortunately to the "culonizacion" of Mexico.

Alfonso M 12 November 2012 - 6:44pm

Sorry, but what you just did is what's called an "inside joke" and no one will get your witticism unless they speak Spanish

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