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Monday 28 July  
JoshSamuels Clothing collection at Lagos Fashion Week
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Lagos, Nigeria
Lagos, Nigeria

Fashion Week brings bragging rights to Lagos

Published on : 30 October 2012 - 12:52pm | By RNW Africa Desk (Photo: Kola Oshalusi (Insigna) )
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Lagos, Nigeria’s commercial party hub, is known for its booming population, intense traffic jams and vibrant movie and music scene à la Nollywood. But, as well accentuated at the Lagos Fashion and Design Week that wrapped up on Saturday, some style enthusiasts are bent on including fashion on the city’s brag sheet.

By Ayo Okulaja, Lagos

Glamour and creativity straddled the runway during the third year of this three-night event. Although renowned Nigerian fashion houses paraded their wears, up-and-comers were also given the spotlight. Twelve of them were nominated for the MTN British Council Young Designer of the Year Award.

And emerging as winner of the 4 million naira (20,000 euro) prize was 20-year-old menswear designer Joshua Udiminue. RNW got an exclusive interview with the young man, who was born and bred in Lagos and currently moonlights as a Master’s student in architecture at Convenant University.

How long have you been doing fashion?
I became “commercialized” in 2011 after I was appointed as the official costumier for the male contestants of Nigerian Idol. But prior to that, I was making and selling clothes to my classmates in school – [it was] more like a test-run for the JoshSamuels label.

Joshua Udiminue won 2013's MTN British Council Young Designer of the Year Award
Joshua Udiminue won 2013's MTN British Council Young Designer of the Year Award
What inspires your designs?
I like working with lines because it gives harmony in my designs and functions. And as an architecture student, I love how angles on vertical and horizontal lines flow to achieve harmony on each of my collections.

Why is this collection called Casanova?
For me, it doesn’t mean a man that sleeps around with women, but an articulate guy who is sexy and good-looking... [H]is dressing tells one of his ambitions and focus at first glance, which is what every woman wants.

Describe your style in two words.
My design aesthetic is bold and sophisticated.

Should Nigeria – or, for that matter, Africa – prepare to see more of your work?
Definitely, and I am not just saying this for myself, but for the mainstream Nigerian fashion industry, which is very, very big and graphic right now and has seen tremendous growth in the last 10 years –just as we have seen in the music industry...

What do you have to say about the current lack of patronage of runway designs by Nigerians?
Inasmuch as a designer has to have that level of creativity, he or she must also have what I call being creative and not losing the economic value of [...] design, because they go hand in hand. We must be business-oriented as we make the clothes so that people can buy them. We have to make creativity that is marketable.

What does winning this prize mean for you and your career?
It is a serious crowning. That’s all I can say about it.

What do you plan to do with the 4 million naira in prize money?
The world will just have to watch out and see.

  • JoshSamuels Clothing showed a geometrically inclined collection called Casanova <br>&copy; Photo: Kola Oshalusi (Insigna)  - https://twitter.com/joshsamuels_
  • Ituen Basi is famed for pushing the edge with her creations<br>&copy; Photo: Kola Oshalusi (Insigna)  - http://lagosfashionanddesignweek.com
  • Newspaper dallies featured prominently in the Basi collection<br>&copy; Photo: Kola Oshalusi (Insigna)  - http://lagosfashionanddesignweek.com
  • Kinabuti stood out with its combination of contemporary and traditional prints<br>&copy; Photo: Kola Oshalusi (Insigna)  - http://lagosfashionanddesignweek.com
  • African fabrics by Dutch company Vlisco were used in Kinabuti&#039;s collection<br>&copy; Photo: Kola Oshalusi (Insigna)  - http://lagosfashionanddesignweek.com
  • More of Kinabui&#039;s Jenz Vlisco Collection<br>&copy; Photo: Kola Oshalusi (Insigna)  - http://lagosfashionanddesignweek.com
  • More of Kinabui&#039;s Jenz Vlisco Collection<br>&copy; Photo: Kola Oshalusi (Insigna)  - http://lagosfashionanddesignweek.com
  • Nigeria’s most successful male fashion designers, Mai Atafo, presented bespoke suits<br>&copy; Photo: Kola Oshalusi (Insigna)  - http://lagosfashionanddesignweek.com
  • Atafo also showed a bridal collection <br>&copy; Photo: Kola Oshalusi (Insigna)  - http://lagosfashionanddesignweek.com

Discussion

Academy of Fashion and Design 6 February 2013 - 7:50am / India

Today's Fashion industry is growing on so fast and this article pertaining fashion designing is so wonderful and thanks for sharing this post.

Academy of Fashion and Design.

katena 25 December 2012 - 12:28pm / Australia

Fashion show is the key resource to get first the new dressing attire as here you will get every kind of attire according to your body physique.
business shirts

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